A website redesign focused on improved navigation, product clarity, streamlined search, and clear calls to action.
Product Pages
Schweitzer Engineering Laboratories (SEL), has a myriad of digital relays and devices that monitor and protect electric power. Often the feature sets of these products are incredibly dense and text-heavy and our team wanted a way to highlight specific core features in a visual and delightful way that had been previously relegated to downloaded PDFs and text lists. The result was an interactive informative product carousel I designed that allows the user to explore the font and the back of each product to get clarity on features of their choosing before continuing to do a deeper dive into tech specs which are compiled underneath.
Events
SEL's event pages are all hosted on a subdomain and managed by a third-party integration software called CVENT. CVENT offers CMS-esque capabilities so I designed templates for the seminar and event coordinators to use so that our design team could continue to automate other aspects of the company and be as hands off as possible.
Card Components
When tackling card components we wanted to create a better visual hierarchy with less reliance on unformatted text. When the old cards were listed together the amount of text on screen often lended to an overwhelming user experience. Just increasing white and neutral space was a rewarding design improvement.
